Rosenthal’s Studio-Linie was a program initiated by the company with the aim of strengthening its position in the world market from 1961 onwards. Under Studio-Linie, Rosenthal invited international designers to design high-quality products with modern design language. In addition to Tapio, products for Studio-Linie were designed by e.g. Salvador Dali, Walter Gropius and Raymond Loewy. Numerous products in Studio-Linie’s catalogue have made their mark on the history of design. Wirkkala’s best-known products designed for Rosenthal were e.g. Variation, Composition, Polygon and Century. Paperbag vase, commenting on pop art in the 70s, is still in production.
This year marks 60 years since Rosenthal’s Studio-Linie was founded – and the journey continues.